🚀 Over 1,000 hospitality businesses trust OPINAS
OPINAS is the AI tool that powers the Google reputation of hotels, hostels, vacation rentals, and hotel groups: get more reviews, improve your average rating, reply with AI, and optimize your Google Maps profile.
No credit card required • Free forever


Your front desk team can use our NFC and QR stands or cards to request reviews in seconds during check-out or throughout the stay. You will also see which team members request the most feedback and encourage their participation.
If a guest is not satisfied, you can trigger a private form so they share their experience with you before posting a negative review on Google.
Meredith
The best clam chowder I've tried! They brought it out in under 30 minutes, about how long it takes to make it, and the staff were really nice. Would definitely recommend.
OPINAS includes an AI reply generator you can use from the web or mobile app. It creates personalized responses tailored to your hotel style so no opinion goes unanswered.
You can also set up automatic Google review replies and choose when AI responds for you. For example, automate 3-, 4-, and 5-star reviews and leave only the most critical opinions for your team to review personally.
OPINAS gives you the key tools to boost your hotel Google Business profile, improve visibility, protect your listing, and turn your online reputation into a real advantage over other accommodations in your area.
Assign an NFC card or a QR code to each front desk agent or team member and discover who is most active requesting reviews from your guests.

Get app notifications when your hotel average rating goes up or down and always know how many reviews you need to raise your score with the calculator.

Protect your hotel listing with a security system that prevents unauthorized changes to your name, hours, phone number, or your business being marked as permanently closed.

Track other hotels, hostels, or vacation rentals and compare your rating trends with businesses in your area or category to set goals.

OPINAS AI analyzes reviews to identify what your guests value most and where you can improve the experience at your hotel.

OPINAS analyzes negative reviews for your business, detects which ones are most likely to be removed, and helps you report them.

It all starts with a free plan
Choose the plan that best fits your business. Start with our free plan and unlock more features as your reputation on Google grows.
| Compare plan features | Free$0 | Pro billed annually per location$25/month |
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More 5-star reviews | ||
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AI review management | ||
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Profile optimization | ||
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Control and analytics | ||
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Customization | ||
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| Get Started | Get Started | |

Request your custom plan to manage all your businesses from one place and boost your Google reviews across every location.

Download the app